Ways To Earn Traffic In Real Estate Websites.
People are going online to look for homes and to find realtors, and the trend is becoming more popular. Recent surveys have shown that more than 80% of home buyers view the websites relating to real estate’s like the most important source of information. About 40% of home buyers also look when hunting for a house. A lot of opportunities been created by the online platform and the realtors should take advantage of it. Real estate dealers also have been presented with an opportunity to improve their marketing.
Several steps can be taken by people in the real estate to optimize their real estate sites. Target local keyword is vital in optimizing a real estate site. According to various surveys, a majority of home shoppers begin their search by keying in a local key word. Some of the terms that can be used to optimize the website are; homes for sale, real estate, real estate agent, and realtor. The words should be made to appear throughout the site. However, the local keywords incorporated should be made into content that is useful to potential home buyers.
Writing blog posts on homes that the business wants to sell is another aspect of optimizing the website. Even when a real estate company has many listings, there are properties that are a priority. writing blogs about those particular properties is one way to attract traffic. The address of the property in which customers will be interested in should be the target of the blog. It important to follow SEO best practices by using keywords in the meta description, title tag, alt tag on photos, file name on photos and the content. In addition to a standardized description about two hundred words should be developed to describe features of the home in the content section.
Another aspect that needs consideration in developing the real estate websites is the use of photos and videos. The reason for this is that they are important on all sites and more so to real estate sites. When they can have a video tour of their prospective new homes, potential home buyers find it appealing. In addition to the videos, it is vital to capture the property testimonials. Research has shown that when a video is embedded on a website page, traffic of inbound link increases by three times.
The design of the website to work on mobile devices is the fourth aspect. According to statistics, home buyers are increasingly searching for real estate on their mobile devices. Home shoppers are increasingly using their mobile devices since according to research studies, more than 80% of home shoppers use the mobile gadgets. The web design for the real estate business should have a responsive design to mobile devices.