Strategies For Using Twitter As A Marketing Tool

Twitter is one of the major social media platforms with a dedicated base of users. As of February 2017, it had 319 million users per month and 420 million active accounts. It has users of all ages, but the two largest groups of users are from 25 to 34 years old and from 35 to 44 years old. Twitter users report that they enjoy the platform because it facilitates communication with anyone from celebrities to businesses that they could not easily access in other ways. Considering these facts, every business should consider adding a Twitter account to their internet marketing plan.

Setting Up The Account

A Twitter account, like any online real estate belonging to a business, should reflect the business’s brand. A Twitter bio should clearly state what the business does and what its mission is. It should also link back to the business’s website and other social networking sites customers need to know about. It’s also important that Twitter posts have a consistent voice that can be identified with the business.

Getting Followers

It’s a good idea to put in some time upfront building an audience. Business owners can reach out to customers in emails, on the website, on business cards, on coupons, and on signs in the store announcing the Twitter account and asking for followers. Another way to build an audience is to follow others on Twitter and “like” or even retweet their posts. Doing this can often attract reciprocation.


It’s important to post frequently. Active accounts get more followers and they make better marketing tools. They also build up the business’s Twitter persona, making the account seem more like a real person to followers. The best content is the kind that gets a lot of shares, like funny or emotional posts, infographics, photos, and videos.

Monitoring And Responding

Many customers feel that they can approach businesses more freely on Twitter than in person, and they often use the platform to ask a business for help or make a complaint. Businesses should monitor and “like” these comments and respond in a helpful way to any complaints. To learn about effective communication with customers on Twitter, see more from Jim Tsokanos here.